About Us

Welcome to Rather Be—where passion and play come together. We’re a tight-knit crew of friends from Oklahoma, USA, who believe that life’s too short not to do what you love. That’s why we created a brand dedicated to celebrating the things that make us happiest, whether it’s hitting the links, casting a line, or enjoying life’s simple pleasures. Our products feature bold, fun designs with playful logos like “Rather Be Golfin'” or “Rather Be Fishin'”, capturing the spirit of being where you want to be. Whether you’re spending a lazy day on the water, chasing your next big catch, or enjoying a round of golf with friends, our gear is designed for those who understand the joy of pursuing passions with a smile. Rooted in Oklahoma, we pride ourselves on community, camaraderie, and craftsmanship. Each item we create represents not just a product, but a lifestyle—a reminder to do what makes you happy and embrace every moment. So, what do you Rather Be doing? We’re here to help you show the world with style.